Fragrance Industry Information
- Industry Volume $22 Billion
- Industry Growth 20% in 2013
- New Technologies
- International demand rises
- Lemon prices up
- Symrise buys Belmay
- IFT / Agilex sold to Venture Capital Group again
The fragrance industry can be a little complex when working on your finished products.
We have included a few tips when working with fragrances in the beginning stages.
We work with customers big and small.
Here are some tips to get you started.
We are always here if you have any other questions.
The need for our fragrances explained
The evaluation process starts with you the customer deciding that your product requires fragrance. You will have two things to look at in the beginning. The first thing is does your product have an odor. If your product does have an odor you will be looking for a masking fragrance. Let’s take for example a new wrinkle cream made from a new discovered berry from South Africa. The issue is that new berry smells like a rotten fruit. We would need a sample of your base to formulate the fragrance around the rotten fruit odor. Then we could make the product smell like a fresh raspberry or kiwi melon (whatever the customer required).
The second type of customer is really selling a fragrance in a dispersing product like a candle, room spray or something of that nature. These customers need to have a pretty good nose as they are picking the finished product. We will send you samples to evaluate and you must test your products. The best way to do this is get market research. You can make up samples of your product and have several people evaluate the product. It doesn’t matter if you and I like the product. It only matters if it will sell to the consumer.